The Pita effect: craft spirits sold out


AFTER MOVE Forward leader and candidate for prime minister Pita Limjaroenrat mentioned two brands of craft liquor at a news programme it led to these spirits produced by small-scale community-based entrepreneurs flying off the shelves, said last evening (June 3).

A message was posted on Prachachon Beer Page (Beer People’s Page) that both brands of community liquors had sold out at their factories.

“Urgent! No Sangvien liquor left at the factory 5555” and “Kilo liquors also out of stock 5555.”

Kilo Spirits distils small batches of handmade crafted vodka and gin while Sangvien produces rum.

A little later another message was posted on this page saying other craft liquors are also now selling well.

“”The Spirit of Chaiyaphum (rum), Chaiyaphum liquor, is indefinitely out of stock . Wait a long time.”

Pita also said on this programme that over the next four years he hopes to be able to serve Thai liquor at an Asia-Pacific Economic Cooperation (Apec) meeting where foreign leaders such as US President Joe Biden and French President Emmanuel Macron would possibly be attending.

He also hopes that one day Thai spirits made by small-scale entrepreneurs will go global with more money coming in to hire people in Buriram to sell these products to all corners of the world.

This will create new industries which will further propel the Thai economy.


Move Forward leader and prime minister candidate Pita Limjaroenrat.  Both photos: Thai Rath

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TNR staff

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